WebSphere Commerce 7.0
It is official. IBM announced the availability of WCS 7.0 from October 30, 2009. Marketing lingo about V7 enhancements:
- Cross-channel execution — Deliver a consistent and relevant experience regardless of the channel by extending a common set of business services across every customer interaction
- Customer centricity — Deliver a rich and targeted experience using enhanced out-of-the-box Web 2.0 starter store, precision marketing capabilities, and support for community interaction
- Foundational leadership — Simplify the development, management, and delivery of business functionality, while minimizing the cost of solution ownership and maximizing reliability, performance, and scalability
The key take aways form V7.0
- Cross channel precision marketing
- Social Commerce
- Product directed blogs
- Support product ratings
- Out of box sMash applications
- Mobile Commerce
- Coupon Codes by SMS
- Store Locator
- New data load tools
- Advanced Promotions based on product attributes
- Web Analytics integration framework
Sounds very exciting!